Kriativ-tech Volume 1, Issue 11, Edição Nº 11 – 14-12-2025
Authors
Ricardo Gonçalves, Master in Data-Driven Marketing, with specializing in Marketing Intelligence, ISTEC Lisboa - Instituto Superior de Tecnologias Avançadas Lisboa, Portugal
Media
To cite this article
Ricardo Gonçalves Digitalization and digital marketing: the impact on the Portuguese economy
Abstract
This article is based on a research whose objective was to identify and analyze the evolution of digital and digital marketing, finding explanatory factors, and its impact on the Portuguese economy, as well as to know the current and emerging challenges for Portuguese companies in the digitalization era and its importance for business survival and competitiveness.The research has shown that technological progress, namely the registered evolution, dissemination and adoption of digital, are fundamental for the competitiveness and survival of companies and for the economic growth of the country.
Keywords
Technology, digital, digital transition, digital marketing, portuguese economy
References
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