{"id":66526,"date":"2023-10-31T11:37:56","date_gmt":"2023-10-31T11:37:56","guid":{"rendered":"https:\/\/www.kriativ-tech.com\/?p=66526"},"modified":"2023-10-31T11:40:26","modified_gmt":"2023-10-31T11:40:26","slug":"digital-marketing-in-the-age-of-sustainability","status":"publish","type":"post","link":"https:\/\/www.kriativ-tech.com\/?p=66526","title":{"rendered":"Digital Marketing in the age of Sustainability"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_custom_heading heading_semantic=”p” text_font=”font-213936″ text_size=”h5″ text_height=”fontheight-843833″ uncode_shortcode_id=”175189″]Kriativ-tech Volume 1, Issue 9, January 2023, Pages: xxx Received: Jan. 22, 2023; Accepted: Jan. 27, 2023. Published: Mar. 13, 2023.[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Authors[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”” uncode_shortcode_id=”203547″]Lu\u00edsa Orvalho – Professor Coordinator and Research at CITECA- ISTEC Porto
\nR\u00faben Moleiro – 3rd year undergraduate student in Multimedia Engineering at ISTEC Porto
\nAndr\u00e9 Meireles – 3rd year undergraduate student in Multimedia Engineering at ISTEC Porto[\/vc_custom_heading][\/vc_column][vc_column width=”1\/2″][vc_custom_heading]Media[\/vc_custom_heading][vc_button button_color=”accent” border_animation=”btn-ripple-out” border_width=”0″ link=”url:http%3A%2F%2Fwww.kriativ-tech.com%2Fwp-content%2Fuploads%2F2023%2F10%2FArtigo-Ruben-_Andre_Luisa_-RevistaKT1.pdf|target:_blank” button_color_type=”uncode-palette” uncode_shortcode_id=”207005″]PDF[\/vc_button][vc_custom_heading heading_semantic=”h4″ text_size=”h4″]To cite this article[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”” uncode_shortcode_id=”799400″]Lu\u00edsa Orvalho Digital Marketing in the age of Sustainability<\/b>
\nDOI: 10.31112\/kriativ tech 2023 06 94[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”1″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”0″ override_padding=”yes” column_padding=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Abstract[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-213936″ text_size=”” text_height=”fontheight-843833″ uncode_shortcode_id=”162902″]Sustainability, known as one of the pillars of digital transformation, combined with the growing recognition of importance of environmental, social and economic sustainability, creates the need for companies to integrate sustainable practices into their business strategies and into the company’s culture and philosophy. This scientific review article explores digital marketing opportunities and challenges in the sustainability era, as a set of strategies that promote sustainable actions and products for a company, this article analyzes the impact of sustainable practices on business strategies and addresses Green IT it also has some examples of good practices of companies that use green marketing.[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Keywords[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”” uncode_shortcode_id=”441396″]\u00a0<\/span>Digital Marketing, Sustainability, Sustainable Practices, Green IT, Green Marketing, Companies with Good Practices.<\/i>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]References[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-213936″ text_size=”” text_height=”fontheight-843833″ uncode_shortcode_id=”844938″][1] Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.). Pearson.
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\n[3] Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958\u20132008: A basis for future research opportunities. Journal of the Academy of Marketing Science, 39 (1), 55-70.
\n[4] Fuller, D. A. (2012). Sustainable marketing: Managerial- ecological issues (2nd Ed.). SAGE Publications.
\n[5] Ramus, C. A., & Montiel, I. (2005). When are corporate environmental policies a form of greenwashing? Business & Society, 44 (4), 377-414.
\n[6] Luchs, M. G., & Swan, K. S. (2011). Perspective: The emergence of sustainable marketing as a discipline. Journal of Public Policy & Marketing, 30(1), 13-17.
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\n[8] Murugesan, S. (2008). Harnessing Green IT: Principles and Practices. IT Professional, 10(1), 24-33.
\n[9] Symons, C. R. (Ed.). (2010). Green IT for Sustainable Business Practice: An ISEB Foundation Guide. BCS, The Chartered Institute for IT.
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Lu\u00edsa Orvalho – Professor Coordinator and Research at CITECA- ISTEC Porto
\nR\u00faben Moleiro – 3rd year undergraduate student in Multimedia Engineering at ISTEC Porto
\nAndr\u00e9 Meireles – 3rd year undergraduate student in Multimedia Engineering at ISTEC Porto
\nDOI: 10.31112\/kriativ tech 2023 06 94<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/posts\/66526"}],"collection":[{"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66526"}],"version-history":[{"count":3,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/posts\/66526\/revisions"}],"predecessor-version":[{"id":66530,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=\/wp\/v2\/posts\/66526\/revisions\/66530"}],"wp:attachment":[{"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kriativ-tech.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}