[vc_row][vc_column width=”1\/2″][vc_custom_heading heading_semantic=”p” text_size=”h5″ text_height=”fontheight-843833″ text_font=”font-213936″]Kriativ-tech
\nVolume 1, Issue 1, March 2018, Pages: xxx
\nReceived: Nov. 28, 2017;<\/p>\n
Accepted: Dec. 8, 2017;<\/p>\n
Published: Feb. 24, 2018[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Authors[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h5″]Joana Carvalho,<\/strong>\u00a0ISTEC \u2013 Departamento de Estudos e Investiga\u00e7\u00e3o em Tecnologias de Informa\u00e7\u00e3o e Sociedade[\/vc_custom_heading][\/vc_column][vc_column width=”1\/2″][vc_custom_heading]Media[\/vc_custom_heading][vc_button button_color=”accent” border_animation=”btn-ripple-out” border_width=”0″ link=”url:http%3A%2F%2Fwww.kriativ-tech.com%2Fwp-content%2Fuploads%2F2018%2F02%2FJOANA-CARVALHO.pdf||target:%20_blank|”]PDF[\/vc_button][vc_custom_heading heading_semantic=”h4″ text_size=”h4″]To cite this article[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″]Joana Carvalho,\u00a0O potencial dos Social Media como ferramenta de comunica\u00e7\u00e3o dos museus[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”1″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”1″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Abstract[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h5″ text_height=”fontheight-843833″ text_font=”font-213936″]<\/p>\n Social media<\/span><\/span>allow individuals to<\/span>interact<\/span>collaboratively<\/span>, changing the way<\/span>they relate<\/span>and, as<\/span>this<\/span>article argues<\/span>, the museum institutions<\/span>are not indifferent<\/span>to this change in the<\/span>communication paradigm<\/span>. The transformations<\/span>of modern society<\/span>, closely linked<\/span>to information and communication technology<\/span>, have raisedissues<\/span>for museums<\/span>, making them face<\/span>these<\/span>new challenges<\/span>of transforming their<\/span>social role<\/span>, enhancing their<\/span>eminently<\/span>through digital<\/span>communication<\/span>.Social media allow an evolving role of the museum, from an information provider to an enabler of knowledge, giving visitors the opportunity to explore, in an active way, creating the basis for the design of new perspectives <\/span>about the museum<\/span>. Social media<\/span>can help<\/span>the museum to<\/span>fulfill its<\/span>social role<\/span>, bringing it closer to<\/span>the public<\/span>, more diverse<\/span>and heterogeneous<\/span>, making the digital as<\/span>an<\/span>essential form<\/span>of communication<\/span>museum<\/span>.<\/span><\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Keywords[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h5″]Communication, Participatory Culture, Museums, Social Media, Web 2.0<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]References[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h5″ text_height=”fontheight-843833″ text_font=”font-213936″]<\/p>\n Abad, M. 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