Kriativ-tech Volume 1, Issue 9, January 2023, Pages: xxx Received: Jan. 22, 2023; Accepted: Jan. 27, 2023. Published: Mar. 13, 2023.

Authors

Luísa Orvalho - Professor Coordinator and Research at CITECA- ISTEC PortoRúben Moleiro - 3rd year undergraduate student in Multimedia Engineering at ISTEC PortoAndré Meireles - 3rd year undergraduate student in Multimedia Engineering at ISTEC Porto

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To cite this article

Luísa Orvalho Digital Marketing in the age of SustainabilityDOI: 10.31112/kriativ tech 2023 06 94

Abstract

Sustainability, known as one of the pillars of digital transformation, combined with the growing recognition of importance of environmental, social and economic sustainability, creates the need for companies to integrate sustainable practices into their business strategies and into the company's culture and philosophy. This scientific review article explores digital marketing opportunities and challenges in the sustainability era, as a set of strategies that promote sustainable actions and products for a company, this article analyzes the impact of sustainable practices on business strategies and addresses Green IT it also has some examples of good practices of companies that use green marketing.

Keywords

 Digital Marketing, Sustainability, Sustainable Practices, Green IT, Green Marketing, Companies with Good Practices.

References

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