Kriativ-tech Volume 1, Issue 9, April 2018, Pages: xxx Received: Dec. 28, 2019; Accepted: Feb. 25, 2020. Published: Oct. 11, 2021.

Authors

Isabel Borges Alvarez, Coordinator Professor at ISTEC

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To cite this article

Isabel Borges Alvarez, The Effect of Culture in E-Business ImplementationDOI: 10.31112/kriativ-tech-2021-10-64

Abstract

The potential of the Internet as a channel for electronic business has been recognised across many industry sectors. It is likely that business to business and business to consumer communication will be increasingly conducted via the Internet. However, while the potential of the Internet is recognised, the conditions for successful electronic business using the Internet remain to be explored in many industry sectors and different parts of the world. Issues such as organizational readiness, the suitability of the industry sector, the nature of the transactions in terms of standardisation and security, the effect of culture and the requirements for changed organizational infrastructure must be addressed, considered and locally adapted. The scope of this paper is a rich description of the factors that need to be satisfied in order to achieve cultural alignment between the organizational culture and the culture accommodated by  e-business uptake.

Keywords

E-Business, Culture, Organizational culture

References

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